Week 9

With social distancing still in effect we continued to use Zoom for our classes and workshops. This week the topic was on interactive media for marketing. There we learned difference between ATL, BTL and TTL. As someone who intends to start a company in the future I personally found the information from this seminar to be very valuable. We then got the opportunity to apply what we had learned to promote exotic flavoured chocolate. Our approach was to focus the campaign on the uniqueness of the ingredients in the chocolate.